SFD and its journey to becoming a great health supplement store
SFD provides a variety of health supplements for all conditions and circumstances. The store is frequently visited by sports enthusiasts, but also by everyone else who wants to maintain a healthy lifestyle. SFD maintains an online store, which they wanted to improve and provide a better shopping experience. SFD operates Allnutrition stores in Slovakia, Czechia, Ukraine, Romania, and Hungary.
The best solution regardless of your vertical
A search engine that finally searches – until now, customers had trouble finding the product they needed when they didn’t know what it was called. Luigi’s Box is a powerful search engine and recommendation tool that boosts e-commerce performance. It delivers precise search results, smart product recommendations and in-depth analytics to improve conversions. It’s easy to integrate and user-friendly. We’re very happy we chose Luigi’s Box.
Filip Tkacz
eCommerce Director, SFD
Adding contextual search and other upgrades
After years of searching for the right solution, the company discovered Luigi’s Box. After some consideration, SFD chose Luigi’s Box as the optimal solution for their needs. The company wanted a platform that’s flexible and customizable for their unique needs.
Contextual search
Their previous search engine lacked contextual understanding, making it difficult for customers to find relevant products when using natural language or descriptive search terms. Because the search couldn’t recognize or interpret the shopping intent behind queries, the store missed opportunities for conversions.
Solution
Luigi’s Box Search addressed this with its advanced contextual search capabilities. The solution includes intelligent algorithms that understand intent, support synonym recognition, and return relevant results even from natural language queries. This modern, sales-supporting solution significantly improved product discoverability and user satisfaction.
Customization for SFD’s sales needs
The challenge was to adapt Luigi’s Box to meet SFD’s specific sales needs, including appearance, filters, and prioritized product visibility.
Solution
Luigi’s Box provided a highly customizable solution tailored to match SFD’s branding and sales strategy. The implementation included design adjustments, advanced Dynamic Filter settings, and the use of the Product Boosting function to highlight key products, such as the company’s own brands.
For example, the queries are highlighted in blue in boosted products in Autocomplete, so customers immediately notice them. The Luigi’s Box team supported these customizations, ensuring optimal performance and user experience.
Luigi’s Box Search with comprehensive product selection and merchandised products.
Adaptation to international markets
The challenge was to implement a unified search solution across several international markets, each with different languages, product catalogs, and visual themes. The search functionality needed to adapt to these variations while maintaining consistent performance.
Solution
Luigi’s Box processes multiple languages and allows visual customization per market. The flexible configuration ensured it could match the specific product offerings and design standards of each localized store, delivering a coherent and localized search experience across all regions. Luigi’s Box is also able to process Cyrilic script variations.
Luigi’s Box is able to process various languages, including CEE languages.
Display of main products instead of flavor variants
The challenge involved presenting main product listings rather than showing all flavor or variant options as separate entries, which could overwhelm users and dilute product visibility.
Solution
Luigi’s Box resolved this during the implementation phase by adjusting the search engine to group or prioritize main products over their variants. This improved search results’ clarity and enhanced user navigation, leading to better conversion opportunities.
Showing main products instead of flavor variants helps improve the clarity of results.
The switch to Luigi’s Box brought the desired results
After SFD switched to Luigi’s Box and everything was set up according to their preferences, the results started showing. The company’s search conversion rate had an uplift of 94%, which led to a 5% revenue growth. The used search rate reached 28%, with a search conversion rate of almost 49%, and only 4% of no search results.
+94%
search conversion rate increase
+5%
total revenue increase
49%
search conversion rate
What does SFD like about Luigi’s Box
- Extensive customization options, Luigi’s Box tailored the user and customer experience to fit SFD’s requirements.
- Helpful attitude from Luigi’s Box support team, which helped with every aspect of the implementation and aftercare.
- Analytics that bring useful insights and show areas for improvement.
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