How Notino Improved Product Discovery With Luigi’s Box

Leading European retailer full of beauty

Established in 2004, Notino has become the largest online beauty retailer in Europe with more than 80,000 products available in their online stores. Notino specializes in beauty, fragrance, and personal care products, with a customer base of 16 million. From delivering quality products at affordable prices to offering professional advice on their website, Notino is a go-to place for shoppers across Europe.

Solving challenges, one customized solution at a time

Notino offers a large catalog of products to millions of customers who need website searches to deliver relevant responses quickly and with precision. The sheer size of the online store, the app, and the number of shoppers, pose some challenges. Luckily, Luigi’s Box addressed each of them, improving product discovery and enhancing customer experiences across multiple domains.

Improved search results relevance

Notino used to struggle with searches leading to zero results for search queries that weren’t an exact match. One important example is the brand by the name Bach Flower Remedies, often colloquially referred to as Bachovky in the Czech language. A large number of shoppers search for Bachovky instead of the proper name of the products.

Luigi’s Box is able to handle synonyms, as well as different word forms and variants. Going back to the example of Bach Flower Remedies, with Luigi’s Box Search, users receive relevant results even if they type “Bachovky” into the search bar. This is thanks to the possibility to easily add this colloquialism as a synonym for that particular brand.

Real-time session-based recommendations

Notino’s online stores offer a large variety of products that rotate in and out of the catalog. Many Notino’s customers make their purchases anonymously or as newly registered users. This lack of purchase history or insights into user behavior made it challenging to provide relevant and personalized recommendations.

Luigi’s Box set up session-based recommendations that don’t require users’ long-term history. Luigi’s Box Recommender works with current shopper behavior, adapting to changes in preferences in real time. Additionally, Notino uses Luigi’s Box Recommender to promote interesting blog articles besides products and to use recommendations in email campaigns as well. Notino also tweaks the recommendations to prioritze a different function, such as increasing revenue or switching to items with higher profit margins.

Improved merchandising

The wide variety of products available in Notino’s online stores means that some get overlooked. This is why Notino needed a powerful merchandising solution that could effectively boost specific products or product categories.

Product Boosting effortlessly addressed this challenge. It allows for conditional or broad boosting of certain brands. These brands are then displayed in recommendations, leading to improved discovery. Notino can effectively decide which products to promote and increase conversions thanks to data from Luigi’s Box Analytics as well. Merchandising features are availabe for Luigi’s Box Search and Product Listing, so Notino can utilize them in both products.

Flexibility and collaborative feature development

For Notino, maintaining close collaboration with the team managing their search and recommendation solution is an absolute must. From tweaking performance to working on new solutions, clear communication and ongoing support is essential.

The teams at Notino and Luigi’s Box prioritize close collaboration, from fine-tuning existing functionalities to developing new, tailored solutions. Essentially, Luigi’s Box handles all the responsibilities a department responsible for website search would have, including developing new custom features. This makes the process flexible, efficient, and highly customized.

Luigi’s Box delivered many improvements to Notino

Notino was deciding between several e-commerce search providers and performed multiple A/B tests at the same time. Luigi’s Box was the one they decided to implement because it offered the highest return on investment in the end. The company was impressed that Luigi’s Box outperformed even Google’s e-commerce solution.

Luigi’s Box improved Notino’s e-commerce operations across the board. With fuzzy search capabilities and synonym recognition, Luigi’s Box can manage diverse user queries, eliminating no-results searches. This significantly improved product discovery, while optimizing customer experiences.

Dynamic product recommendations tailored to user behavior allow Notino to suggest relevant products to customers even without long-term data on their behavior and preferences. This way, Luigi’s Box Recommender achieved a 5% improvement over Notino’s internal recommendation system during A/B testing. This translates to hundreds of thousands of euros in additional annual revenue. Luigi’s Box merchandising features further improved discovery and conversions.

To further explore how Luigi’s Box provided Notino with highly customized solutions, you can look at our Notino Showcase.

Results

What does Notino enjoy the most about Luigi’s Box?